By Andrew Kersley, PressGazette, May 9, 2022
A week after the launch new flagship daily current affairs newsletter First Edition, Press Gazette spoke to The Guardian newsletter team about their strategy.
Alongside First Edition, The Guardian has launched ten other in-depth newsletters over the past year, including Tech Scape by technology editor Alex Hern, Pushing Buttons from gaming editor Keza MacDonald and Down to Earth from The Guardian’s environment correspondents.
In March, the outlet also launched Moving The Goalposts, a weekly women’s football newsletter.
The Guardian now claims to have over a million unique subscribers across its portfolio of 50 newsletters.
Guardian head of newsletters Toby Moses told Press Gazette: “It’s the closest we have in the digital space to a newspaper in that it’s a fixed point in time… It’s not just a constant stream of noise that you get on social media feed is a specific thing that you’re interested in and you’ve asked for.”
Moses explained that The Guardian’s main focus in the coming months is to shift more of its newsletter portfolio from being automated or curated newsletters with a brief summary of the news, to more dedicated, in-depth newsletters featuring original reporting and analysis.