By William Turvill Press Gazette
At first glance, the Boston Globe’s digital subscriber growth this year might appear underwhelming.
After a bumper 2020, when its digital-only subscriptions jumped from 145,000 pre-pandemic to 223,000, 2021 has seen a return to normalcy.
As of Tuesday this week, the Globe said it had approximately 225,300 digital-only subscribers – still well above early 2020 levels, but only slightly ahead on this time last year.
These headline figures only tell part of the story, however.
Like many other news publishers, the Globe’s digital subscription business boomed last year as readers – encouraged by a generous promotional offer – sought to keep abreast of Covid-19 news in Boston.