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More Canadians trust the media, but there was a decline from 52% to 50% over a year

By Aisha Majid, Jan. 18, 2023, PressGazette

The UK and the US were just two of six countries where trust in media increased in 2022, according to the latest trust survey from PR firm Edelman.

In the UK, 37% of people surveyed in November said they trusted the media, a gain of two percentage points compared to the last survey undertaken in 2021.

However the UK remains one of the countries with the lowest faith in media – among the 27 countries surveyed on this question in the annual Edelman Trust Barometer, people were only less trusting of the news industry in Japan and South Korea.

Some 43% of respondents in the US said they trusted the media, up 4% on the previous year.

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