Todd Vogt 2

When it comes to buying newspapers, Todd Vogt has doubled down on print media in San Francisco. As the co-owner, president, and publisher of the San Francisco Media Company, he’s responsible for three local newspapers: the daily San Francisco Examiner, and weeklies SFWeekly and the San Francisco Bay Guardian.
“I love print. I am a print guy — a newspaper guy first and foremost,” Vogt told me recently. “I still read three papers every day.”
Recently, as part of my Knight Fellowship research into business models for local journalism, I sat down with Vogt to talk about his vision for local media in San Francisco, and innovating in a world where most publications are “swapping print dollars for digital dimes.” Below, I’ve distilled some of the highlights from our conversation.
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