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The New York Times may deny that it’s playing the BuzzFeed game, but there’s no getting around the fact that with the homepage declining in importance as a source of publishers’ traffic, the pressure to use social media to find readers has never been greater.
Accordingly, this trend is creating some anxiety on the people on the front lines. A survey of 250 journalists by Edelman Berland and Muck Rack revealed that more than three-quarters of them feel pressure about getting their stories shared on social media.
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