For local newspapers, print circulation has collapsed for every audience except retirees. That’s why the daily paper in The Villages, Florida (metro population 129,752) prints as many copies as the one in Atlanta (metro population 6,930,423).
Remember print?
Some of you do, I imagine. Many of your favorite news sites used to be printed on paper and then deposited at local convenience stores for purchase. Others were wrapped in a bag and thrown on your porch by a child.
The conversations in journalism have shifted so completely to digital — rightly so! — that it’s easy to forget that printed newspapers are still a thing. And if you’re a local newspaper, print is still the thing, financially speaking. As Axios put it a few days ago:
The U.S. is expected to make history in 2026 when it becomes the first major media market in the world to see digital newspaper ad revenue eclipse print newspaper ad revenue, according to a new report from PwC.
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