By: Tom Jones, Poynter, June 3, 2022
BREAKING NEWS FROM CNN!: Not everything is “breaking news.”
That’s the word from new CNN boss Chris Licht. He sent out a memo to staff on Thursday saying the network is cutting back on the “Breaking News” banner that runs far too often.
Licht’s note said, “We are truth-tellers, focused on informing, not alarming our viewers. Something I have heard from both people inside and outside the organization is complaints we overuse the ‘Breaking News’ banner. I agree. It has become such a fixture on every channel and network that its impact has become lost on the audience.”
For example, CNN once used the “Breaking News” banner while talking about the 102nd anniversary of the sinking of the Titanic.
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