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By Bron Maher, Feb. 2, PressGazette

The New York Times has bought Wordle, the popular vocabulary puzzle responsible for grids of coloured emojis taking over social media feeds across the world.

But the US paper of record isn’t the only place investing in games as a lure for subscribers.

The Wordle purchase came shortly after The Telegraph added more puzzles to its weekend papers, while other publishers have been experimenting with brainteasers as a way to lock in paying readers or generate extra revenue.

In the magazine sector there were 22 puzzle title launches last year, according to John Simmonds, publisher of Bauer Media UK’s puzzles portfolio.

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