New research from MTM’s latest report finds that traditional media still plays a big role with Millennials. Specifically, their research finds that Millennials are supplementing online/digital content with traditional media sources like news. Millennials (18-39) are bigger news consumers than those 40 and over.
Research from November 2020, conducted by Totum Research, also confirms that Millennials are strong readers of newspaper content, regardless of platform.
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