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The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it’s rolling out a new daily series to prove it.
On Wednesday morning, the Journal debuted its WSJ Interactive video series. Using technology from TouchCast, an interactive video platform, the Journal’s video producers can embed rich media elements inside its proprietary video player. That means viewers can click on elements inside each video to read relevant articles, watch other clips, survey real-time market data and more, all without leaving the full-screen experience of the original video.
“Everyone has been talking about bringing video to the Web,” said Andy Regal, senior executive producer of WSJ video. “But now we’re bringing the Web to video.”
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