By Charlotte Tobitt, Press Gazette, Sept. 20
The Guardian and Observer newspapers will continue to be audited by industry data organisation ABC but the figures will be kept private, accessible only to ad agencies.
The publisher insisted it still has a “long-standing commitment to print”.
The decision follows in the footsteps of the Telegraph and News UK’s Sun and Times opting out of making their ABC data public last year.
In May last year ABC stopped producing monthly national newspaper reports and allowed publishers to take their figures private, citing “publisher concerns that monthly ABC circulation reports provide a stimulus to write a negative narrative of circulation decline”.
In July, the last available, The Guardian sold an average of 105,134 copies each day – comprising 53,902 newsstand sales and 51,232 subscriptions. This compares to 248,775 per day ten years earlier.