470-688 W. Hastings Street

Vancouver, BC, V6B 1P1

Contact Us

+1 604.408.0746

470-688 W. Hastings Street

Vancouver, BC, V6B 1P1

Contact Us

+1 604.408.0746

470-688 W. Hastings Street

Vancouver, BC, V6B 1P1

Contact Us

+1 604.408.0746

Online media is made of clicks.
Readers click from one article to the next. Advertising revenue is based on the number of unique visitors for each site. Editors always keep in mind their traffic targets to secure the survival of their publications. Writers and bloggers interpret clicks as a signal of popularity.
The economic realities underpinning the click-based web are well documented. Yet much work remains to be done on the cultural consequences of the growing importance of Internet metrics.
I conducted two years of ethnographic research (observing newsrooms and interviewing journalists, editors, and bloggers) exploring whether web analytics are changing newsroom cultures. The answer is a qualified yes, but in ways that differ from the ones we might expect.
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Do you have questions for us or would like to learn more about Unifor Local 2000? Reach out to us today and we will be happy to answer your questions.

1+ 604 408 0769

unifor2000@mediaunion.ca

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