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by Brian Veseling brian.veseling@wan-ifra.org | January 25, 2023, World Association of News Publishers

“You can have the most sophisticated funnel, the best retention tools on the planet, spend a fortune on your tech stack, but if your content is bad, if you’ve gutted your newsroom, if you’re publishing two or three local stories a day, I say save your money on all your retention efforts because you’re still going to fail,” says Alan Fisco, President of The Seattle Times.

Intensely focused on reader revenue for more than a decade, Fisco credits The Seattle Times’ success in large part to its high quality, local content.

Winner of 11 Pulitzer Prizes, the Times has 176 journalists, which makes it the second largest news staff in the western United States after the Los Angeles Times.

The Times made the strategic decision to move its business model away from a reliance on advertising to one that was audience focused more than 10 years ago, long before most of its peers.

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